How Search Engines Work

If you've used the Internet at all, you should be very familiar with what Internet Search Engines do. You've also noticed that it's sometimes hard to find what you're looking for, even with a fairly specific search. Your potential visitors will have the same trouble, unless you do a little legwork to make sure you're listed well for the keywords that are important to your Web site.

Just in case you're unfamiliar with how the engines work, here's a brief explanation: Most engines "spider" the Web looking for new pages to add to their database or index. You can wait for one of these spiders to locate your site but you could be in for a long wait. The better approach is to go to their site (or a site submission service) and tell them about your new Web site.

Once your pages are added to the index, people can do a search on the Internet for various keywords to find pages that "best" match their search criteria. Appearing within the first few pages of the search is critical to people finding you.

These matches will be ranked or positioned in order of importance. The exact rules they use to rank pages for relevance are generally kept a secret and change often. However, many of these rules can be determined through simple observation.

SEARCH ENGINES are the source of most website visitors. We have spent years researching and monitoring their trends. Search engine promotion is the most fundamental step in your quest to make sales. We watch changes in search engine trends, and we keep up with the latest advances in the technology. Determining your keywords and phrases are one the most important parts of this process. WWW-Designs & Associates does this without tricks or spamming, which could result in your site being penalized or banned by the search engines.

SITE STATISTICS are the key to keeping visitors and turning them into qualified customers. This is one of our areas of expertise. We analyze your site stats very carefully. Working with statistics shows how visitors navigate through a site, which can provide valuable information about where to make changes. We have worked with website statistics for years, using a variety of software packages. Website statistics are the keys to the kingdom of website success.
Note: User Statistics analysis are only available to those sites hosted by WWW-Designs & Associates.

USER FRIENDLY DESIGN is the art of developing a site navigation system that is easy to use. Forward thinking companies are stepping away from out-of-the-box designs and beginning to focus more carefully on the fine points. One of the best ways to accomplish this is simply by asking your site visitors about their experience. Your web site is your online "virtual storefront", don't forget to sweep the floor. We have developed methods to motivate your visitors and make your site "sticky".

OUR  ADVICE is that when making the decision to go launch a web site, you must actively work to generate and keep visitors at your site. This includes building a user-friendly site, promoting it to search engines, and monitoring and using site statistics to refine the design or promotion strategy. It's not easy, it takes time and dedication.

Without all the elements, money invested in any one piece of the puzzle is very likely to be wasted.

WWW-Designs & Associates offers several marketing and promotion packages to assist you in your efforts. Just contact us for a quote.

The bad news is:  Submitting is NOT ENOUGH!

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